Enhanced reputation

Improved standing with employees and job seekers - Employers who are seen to value diversity are more attractive to potential and current employees, including those who have disabilities. Increased accessibility for everyone - An easily accessible recruitment website will encourage applications from all job-seekers, not just people with disabilities.

Increased attractiveness to consumers through improved corporate image - Customers are more likely to buy from socially responsible employers, especially when they or their friends and family are members of a disadvantaged community. One in four people in the UK are disabled or close to someone who is.

Enhanced standing with Government - Employers who actively and successfully pursue policies promoting diversity and social inclusion tend to be viewed more favourably by public bodies.

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